Heather will appear in a new Foxy Bingo TV commercial that airs on March 9 during the break in Emmerdale. The ad will mark the first in a series of six tongue-in-cheek commercials.
As part of the Foxy brand repositioning, parent company GVC Holdings plc has announced an end to its long-running sponsorship of The Jeremy Kyle Show, which began back in February 2008.
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The first ad in the series features Heather perfecting her northern accent and offering the director suggestions for character development.
Heather Graham comments, "I love comedy and I love British wit. When they told me I would get to play Foxy, I loved the idea and thought it was hilarious. I especially loved wearing the tail. I wish I could have kept the tail! I've never gotten to play a man or a fox so it was a big challenge."
Adele Lawton, GVC’s group head of bingo, commented, “Our partnership with Heather Graham is the largest phase of a £10m brand re-vamp and marketing campaign which will bring Foxy to a new generation of players.
“Heather is the embodiment of our mantra: ‘Random. Fun.’ and today’s announcement marks a new era for Foxy Bingo and Casino.”
Graham will represent Foxy Bingo and Casino through to 2018 as part of a £10m brand refresh and celebrity marketing campaign.