Hawkers has reached yet another milestone, uniting with a man widely considered to be the greatest football player of all time, and making this the first time that Lionel Messi has joined forces with a sunglasses brand to launch his own collection.
For the endorsement partnership, Hawkers, as ever, isn't leaving the public feeling indifferent. The brand has produced a fashion film using innovative production effects, a trend in today's Streetwear videos, and all set to the music of trap artist, Kidd Keo, with a track specially produced for this collaboration.
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"When we set out on this adventure 4 years ago, we dreamt of making our own movie, with ourselves as actors, obviously, and because of that, we work with the philosophy that every action and every decision should be cool enough to appear in the movie. Messi is a luxury for a startup like Hawkers. It is a big step in continuing to revolutionize an entire industry... and it's yet another excuse to enter talks with Netflix," jokes Francisco Pérez, Partner and General Manager of Hawkers Group.
Alex Moreno, co-founder and CEO of Hawkers Group, says, "At Hawkers, we aspire to excellence, signing an agreement with the greatest player of all time, and Leo Messi is betting on the company which is changing the e-commerce industry to take his brand to another level through the Internet."
David Moreno, co-founder of the company, underlines that "Hawkers and Leo Messi share the same values. If Messi has gotten this far, it is because he believes in himself, he works hard, and he has picked himself up and dusted himself down time and time again."
For his part, Leo Messi himself emphasizes that "From the first moment that we were introduced to Hawkers, we recognised that we were united by certain values. I hope that the project we have kicked off will be well-received by our followers, because they are our inspiration when designing both the collection and the marketing creativity."
The Argentinian star's collection is composed of nine models made with the New Generation of Hawkers materials. Swiss TR90, and a high-quality polymer which lends lightness and elasticity, and a look which combines Street Style and Sportswear designed specially for Leo.
Of the nine models in the collection, Hawkers and Leo Messi have opted for a different business vertical, not wanting to forget the youngest fans. The Limited Edition includes three styles for kids, three new models in the style of 'Warwick Classic' and three new models of the 'ONE' collection. All of the above have a modern style, with colors and prints adapted to the latest trends.