Braun has announced the appointment of Eric Dier, Tottenham Hotspur and England footballer, as its new Global Brand Ambassador.
The cross media campaign coincides with the launch of the new Braun Multi-grooming Kit, the latest addition to the Braun grooming range which affords men the best in both style and substance.
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In all aspect of life men have come to expect more than style, they seek results, in everything from choosing the most consistent footballer as their favourite player or grooming products that offer up to 100% precision. That's why Braun has partnered with Eric Dier, to encourage men to demand more, and invite them to choose both style and substance from their grooming regime.
Eric Dier commented, "You can see from my playing style that I don't believe in compromising on substance or style, and that's something I'm proud of. It's true for my attitude off the pitch too, which is why I'm pleased to be working with Braun on the launch of the new Multi-Grooming Kit. Each of its seven different functions is as good as the next, so however I'm styling or re-styling I know I can rely on it to make me look my best in next to no time."
With excellent performance at the heart of every product, Braun creates industry-leading grooming tools that combine state of the art technology with sleek, changing room-approved designs. The new Braun Multi-grooming Kit is the brand's most versatile product yet.
Zbyszek Kalenik of Braun said, "As one of the best footballers in the world today, we couldn't be happier about Eric's new appointment to Global Brand Ambassador. With his unfaltering dedication to the game, Eric represents the consistent performance that is key to the ethos of the Braun grooming range. We can't wait to begin working with him."