Emma Willis Appointed Next Brand Ambassador

Next has announced Emma Willis as its new Brand Ambassador.

Emma Willis for Next

Emma Willis has been named as Next’s new brand ambassador, and has used her style credentials to pick out her favourite pieces from the store’s current winter collection.

Ahead of the collaboration, a series of stunning preview images have been released, showing Emma working her magic in front of the lens.

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Stand-out outfits from the fashion campaign include an all-black trouser suit, featuring a semi-sheer blouse, high-waisted trousers, a tailored jacket and patent black boots.

Emma, who is often seen wearing chic, feminine tailoring and monotone pieces, also nailed the perfect look for the impending party season – teaming together a glitzy mini skirt, a black T-shirt and a blazer.

Cosy chunky knit jumpers, leather jackets and skinny jeans also make the cut.

Emma, 41, announced her collaboration with Next on her Instagram account on Tuesday. In the photos, Emma looked sensational with her trademark pixie cut styled in a sleek side parting. In terms of make-up, the TV presenter, as ever, looked fabulous with a dramatic smoky eye, which was complemented with a nude lipstick, sweep of bronzer and statement brow.

She captioned the post, “So excited to have teamed up with @nextofficial to create an edit of my fave pieces from their winter collection. Watch this space peeps.. launches online this Wednesday! @nextofficialPR #emmaloves.”

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