The mints brand surprised Sam Jeschke with 43,000 bottles of gum on August 30, and he has until the first day of class (September 6) to share them with the entire student body.
If Jeschke completes the job, DJ Khaled will perform a free concert for students at the school’s Kohl Center. The music producer and artist also will be sharing encouragement and news of Jeschke’s progress on his social accounts.
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"I'm excited to partner with Mentos Gum on the #SamHasMentosGum campaign with the students of University of Wisconsin," said DJ Khaled. "I'm looking forward to this challenge and most importantly giving the college students a performance of a lifetime with fan love."
"We wanted a hook for the entire campus to get involved, to have an event that would be fun for the whole college community here—and we felt like DJ was a perfect fit for Mentos," says Sylvia Buxton, vp of marketing for Perfetti Van Melle North America. "He’s so well-loved, he’s so well-connected, and we have our own connections propositions, so we thought he would be a great ambassador for us."
By visiting SamHasMentosGum.com, consumers throughout the U.S. can share ideas to help Sam make connections, in exchange they will be entered to win a VIP package for the concert later this fall.