Ahead of Earth Day on April 22, Colgate has announced Michael Phelps as Global Ambassador for its Save Water program.
As global brand ambassador for Colgate’s ‘Save Water’ program, Michael Phelps joins the brand’s ‘Nature Conservancy in 2017’ campaign to reach 100 million people and inspire 10 million children to turn off the faucet while brushing their teeth.
In addition, Michael Phelps is introducing three short documentaries that convey water issues in the US and spreading the message through social media.
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Colgate is found in more than two-thirds of households around the world, more than any other brand, according to Kantar research, and nearly all Colgate products require consumer water use. By leaving the faucet on, the average American can waste up to four gallons of potable drinking water while brushing his or her teeth for two minutes.
Michael Phelps says, “Water is the earth’s most precious resource, but without realising it we often take it for granted I’m committed to joining Colgate’s efforts to save water and encouraging the next generation to turn off the faucet. Our son Boomer turns one next month, so he isn’t brushing on his own quite yet, but we’ll teach him to as soon as he does!”
As someone world-renowned for his connection to water, Phelps is the perfect sports star to join Colgate as brand ambassador.
Colgate will be sharing the important message with children, teachers and families through its award-winning ‘Bright Smiles, Bright Futures’ oral health education program.
“Colgate is committed to making every drop of water count,” said Lori Michelin, vice president of sustainability & EHS at Colgate-Palmolive. “We work consistently to reduce our water-use footprint and have avoided enough water consumption in manufacturing to fill nearly 20,000 competition-sized swimming pools since 2002. That said, 90 percent of Colgate’s current water-use footprint comes from consumer use of our products, so we’re asking everyone to help.”