Chris Robshaw has been named The Whisky Cask Company’s new ambassador, fronting the Scottish brand’s latest brand campaign.
Whisky Cask Company today announces ex-England Rugby Captain, Chris Robshaw as new Global Brand Ambassador, and the embodiment of what it means to put Integrity First, The Whisky Cask Company’s new advertising campaign designed to inspire innovation, dedication and a pursuit of excellence.
The Whisky Cask Company’s new Integrity First campaign will launch later in the month. The new multi-media campaign will be brought to life through a series of educational and experiential activations and cultural immersions designed to bring passionate collectors together around powerful conversations, shared experiences and a celebration of quality Scotch Whisky.
“The Whisky Cask Company are uncompromising in their pursuit of excellence and are champions of innovation, and I am so happy to be part of this family now,” says Robshaw.
“There’s an awareness shift happening, which The Whisky Cask Company celebrates, where collectors are given greater transparency and access to the highest quality and most innovative products on offer, and I’m so proud that I get to be part of the journey.”
The team behind The Whisky Cask Company has always celebrated and championed strong, hardworking and dedicated individuals in its conduct and relations. Chris captures the integrity, passion, heritage and boldness that The Whisky Cask Company represents,” said Alexander Johnson, Chairman and Founder of The Whisky Cask Company. “Chris, and all the new Whisky Cask Company brand ambassadors to follow are emblematic of the integrity, determination and attitude that reflects what it is for individuals to pursue excellence in today’s world,” said Johnson.