Chris Hemsworth has been announced as brand ambassador for Boss Bottled and Hugo Boss' Man of Today advertising campaign.
To start off, he’ll be starring in a campaign launching in the U.S. this month to celebrate the newest addition to the Boss fragrance family, Boss Bottled Tonic.
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Fronting the Man of Today campaign, Chris comments, "Having been around for so many years, BOSS Bottled is unique in the sense that it's timeless yet still relevant to men today. It's a huge honor to front the new Man of Today campaign.
"I feel great about being the new face of [the fragrances]. It’s a huge honour and I really identify with the values that the 'Man of Today' stands for. Life should be a journey of passion, honesty and integrity and be about having a greater awareness of your impact in the community and the people you interact with."
As for the brand campaign, the accompanying TVC by Nicolas Winding Refn and a print campaign shot by photographer Nathaniel Goldberg will launch globally in September.
Keep an eye on the brand’s social-media channels and #ManofToday for more details in the next couple of months.
The scent is still one of the top five men’s fragrances in the world, nearly 20 years after its launch. Hemsworth joins the ranks of previous brand ambassadors Gerald Butler, Ryan Reynolds and Gabriel Aubry.