Miu Miu has unveiled its autumn/winter 2016 campaign, featuring Amanda Seyfried.
For the AW16 brand campaign, Miu Miu travels to Houghton Hall in Norfolk for a modern take on historic high-society with a series of images taken by McLellan, and styled by LOVE magazine’s editor-in-chief Katie Grand.
The actress stars alongside models Anna Ewers and Taylor Hill in a collage of images depicting ‘Found Narratives’, with prim tea maids, croquet and country gardens forming these layered stories.
The campaign emphasises this idea of ‘Found Narratives’ and ‘alludes to the Insta-reality of the new Miu Miu girl, whose life is played out off-screen with friends in a real-life daily performance’.
The fashion campaign is not the actress’ first encounter with the brand. She wore a cherry-red pantsuit to the spring 2013 show in Paris, where she sat front row with other bright young things of 2012, Emma Stone and Dianna Agron.
The collection itself brimms with pearls, frills and argyle knits, fit for the coquettish characters of the season’s campaign: The Player, The Ingénue and The Whisperer.
The unveiling of this campaign comes just a week after the brand debuted another one of its ads: its new eyewear campaign starring supermodel Cindy Crawford’s 14-year-old daughter, Kaia Gerber.