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Continuing its journey to being a complete one-stop shop online for all things travel, Airbnb is launching local tours in New York City. And the San Francisco-based company is tapping a longtime resident as its newest celebrity ambassador, host and tour guide: Sarah Jessica Parker.
Four lucky people will have a chance to meet Sarah Jessica Parker and take in a slice of her personal New York City — including shoe shopping with abandon.
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SJP has partnered with Airbnb to offer a one-day experience as part of the company's new local tours and experiences in NYC.
Part of the New York City Experiences campaign, which has over 150 experiences in the five boroughs, the celebrity experiences include a personal shopping trip, taking people to their favourite local spots and playing golf at Chelsea Piers.
Tourgoers will get to shoe shop with SJP at Bloomingdale's to get a pair from her own SJP Collection. She will then send them to a performance of the New York City Ballet, which proceeds from the experience ($400) will benefit.
Sarah Jessica Parker is on the NYC Ballet's board of directors and has produced a documentary about the famed dance company.