How We Do It

A LITTLE BLACK BOOK TO DIE FOR
Celebrity Group has long established working relationships directly with many celebrities, personalities, and sports stars as well as with their representatives, agents, managers, publicists, attorneys, and personal assistants. We are able to access major British, European and Hollywood talent with the minimum delay and have an outstanding reputation for skill and integrity in matching the aspirations and strategic marketing plans of major international advertisers with precisely the correct celebrity spokesperson.

WHEN WE SPEAK – CELEBRITIES LISTEN.

CELEBRITY WHO?
The Celebrity Group, with offices in London, New York, Los Angeles and now, Abu Dhabi has been responsible for generating and innumerable celebrity led endorsement and advertising contracts ranging from the very modest to multi-million dollar campaigns. Our directors and staff are an enthusiastic group of young professionals qualified in advertising and public relations who speak the same language as our clients as well as being highly skilled in negotiating the best deals when buying talent.

WHAT MAKES US SO SPECIAL?
We consult with our clients in the Advertising, Marketing and PR industry to identify the celebrity or personality with the strongest appeal to the target market who will deliver the best possible results at the most economical cost for any proposed celebrity led advertising or endorsement campaign. We give our clients unlimited ideas and suggestions completely FREE of charge. We will contact the appropriate celebrity, personality, sports star, musician, comedian, or Hollywood star by the method THEY have requested to negotiate the best terms on behalf of our client. We prepare, issue and negotiate water-tight contracts to bind and protect both the client and the celebrity. We deal with the payment of deposits and arrange for the collection and payment of subsequent contractual monies. If necessary we will arrange for payments to be made “offshore”, or in other ways designed to reduce the tax burden of the Talent concerned. Sometimes it is only through  thoughtful accounting in conjunction with our experienced lawyers and taxation experts that will encourage a particular Talent to agree to undertake a contract. We can make financial arrangements a big advertising agency could not.

We make all the necessary arrangements for the travel and attendance of the selected celebrity at the studio or other venue and personally supervise whatever activity is called for under the contract. We are one of the most experienced and reliable agencies in the world for any commercial activity concerning any type of celebrity.

See our FAQ’s below:

Thousands of celebrities have completed our special questionnaire and registered with us for advertising and commercial work giving us their personal contact details and personal preferences. This data is held on our unique Celebrity Information Database (CID) and enables us to match the right celebrity to the right campaign at the right price .

WHY SHOULD I CONTACT CELEBRITY GROUP WHEN I NEED A CELEBRITY?
Because hundreds of the most popular celebrities are registered with us for advertising work. They will also have their traditional agent types of work. If you need a celebrity for a TV show contact an agent, but if you need a celebrity for anything commercial, contact Celebrity Group first.

WHAT IS THE DIFFERENCE BETWEEN CELEBRITY GROUP AND AN ORDINARY AGENT?
The Celebrity Group specialises ONLY in advertising and endorsements and know precisely which questions to ask to enable us to quote an approximate figure for most celebrities within minutes. Our specialist division “Dead Famous” even co-represents hundreds of deceased celebrities such as Marilyn Monroe and Albert Einstein. No ordinary agent can offer this service.

CAN THE CELEBRITY GROUP SAVE US MONEY?
Most often. Because we have providing celebrities with commercial work for the past 25 years we can often persuade a celebrity to consider a project, or a fee below that which might be quoted elsewhere, even by their agent. Our long experience and keen negotiating skills can often save our clients substantial sums of money.

DOES THE CELEBRITY GROUP SUPPLY A WATERTIGHT CONTRACT & A GUARANTEE?
Yes. Our contracts have been drawn up by specialist lawyers to protect our client and have been successfully tested in the Courts. We also offer a guarantee that in the event of illness preventing a celebrity from attending and event, we will provide an alternative celebrity of equal or superior status at no extra cost.

CAN I SIMPLY CALL THE CELEBRITY GROUP FOR FREE ADVICE?
Yes. Because our advice is completely impartial we’ll tell you if we feel one personality is more suitable than another and whether their fee is good value for money. Because we maintain current data on thousands of celebrities we can advise on which celebrities will consider which type of work and what fee they are likely to quote. This free advice will save dozens of calls to numerous agents who would only supply information on the celebrities they represent. We will supply information on any celebrity in which you might be interested.

CAN THE CELEBRITY GROUP ADVISE ON SUITABILITY & COST WITHOUT A DETAILED BRIEF?
Usually. Because we are quoting for projects and campaigns on a daily basis we can often advise a client on the level of fee to allow in the budget for a celebrity before they even have a particular personality in mind. We will only ever propose a celebrity for a job who we consider to be suitable for the project and within the specified budget, whether we represent them or not.