vitaminwater has teamed up with Aaron Paul for a new campaign in which the actor is encouraging consumers to “drink outside the lines”.
The advertising campaign features a video with Paul at the gym, running on a treadmill as part of his normal, everyday workout.
He takes a sip of vitaminwater zero and is suddenly inspired to make his monotonous workout more interesting. In an amusing plot twist, Paul begins to incorporate some fancy footwork into his run, clearly entertaining himself and those around him, as he dances his way through the workout.
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Aaron Paul comments, “I’ve always been a fan of vitaminwater. I was really excited to work on this campaign and, especially, to show off my dance moves.”
Developed in partnership with Ogilvy, the video will appear on television, digital and social platforms, and in movie theaters nationwide this summer. The campaign will also extend to in-store point of sale and will come to life throughout the summer at events and through partnerships.
“From what’s inside the bottle to how we engage with our consumers, vitaminwater has always taken an unexpected and vibrant approach,” said Celina Li, Group Director of vitaminwater. “We’ve brought that to life in our newest campaign and hope it inspires our consumers to have some fun during their everyday activities and do things a little differently…the vitaminwater way!”