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Posted by Ron on Jun, 17 2022

Tom Daley for Adidas

Tom Daley - Olympic diver and television personality has been announced as brand ambassador for sportswear brand Adidas for its Pride content series.

Tom Daley - Brand Ambassador - The Celebrity Group This endorsement partnership aims to emphasise the 'message of empowerment and support for the LGBTQIA+ community across Pride Month 2022'. This content series includes conversations between the Olympian and representatives from the UK charity Stonewall, concentrating on Tom Daley's experience as a homosexual athlete and his strategies to support future generations. Daley shared a small teaser from the series on Instagram, captioned: 'Sport and love have the power to unite us all, which is why it’s more important than ever to have conversations about making sport equal... providing visibility to the LGBTQIA+ community, and empowering future generations to be their true selves! #loveunites #impossibleisnothing'. Adidas said that Daley’s “flawless technique and sporting zeal personifies key values of the Adidas brand”. Brand ambassadors, celebrities and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without. This is something in which the team at The Celebrity Group have more than 30 years' experience. Contact them at www.celebrity-group.com.