Paltrow unrelated her latest capsule collection, which will include an array of Activewear items, such as copper-infused compression gloves and socks, as well as elbow and knee sleeves.
They're all manufactured in Serenity Blue and Powder Pink. These colours are specific to Paltrow and her brand.
Gwyneth Paltrow commented:
'I'm always interested in partnering with companies, like Copper Fit, that have set out to democratise wellness. It's important to me to only be in business with brands where I'm aligned with their core values'.
Paltrow’s approach to health and well-being has always been simple yet practical, advocating for the female of the species to make their own well-being a priority.
This makes this new collaboration between Paltrow and Copper Fit the perfect partnership.
The Gwyneth Paltrow X Copper Fit Collection will feature clothing items aimed at bettering the lives of all women who want to live their best lives.
Each compression item carefully curated by Paltrow will ensure the quality of life, reducing the pain felt from daily wear and tear as well as the pain felt after an intense exercise session.
This collection will be available for purchase only on shopcopperfit.com in the new year, starting on January 1, 2022.
Using public personalities, brand ambassadors and celebrities is something that not only increases brand awareness, but has also been shown to increase sales.
This is something in which the team at The Celebrity Group are experts