Hugh Jackman is promoting Australia to international tourists as the newest brand ambassador for Qantas.
Qantas is banking on Jackman’s stellar international appeal to draw tourists from the huge US and Asian markets when he joins pilot and honorary Aussie John Travolta and homegrown supermodel Miranda Kerr as a celebrity ambassador for the airline brand.
As well as being the Global Ambassador for the airline, the actor is working with Qantas on community projects in Australia, which helps local people learn, work and reach their potential.
Hugh says, “I travel a lot and like all Aussies, I get a buzz whenever I see the familiar red tail and the kangaroo logo, no matter where I am in the world.
“Qantas is great airline with great people and represents the very best of our wonderful country. Qantas has always had a vital role in promoting Australia as a tourism destination and I’m looking forward to playing my part as we work together to showcase our amazing cities, landscapes and experiences in the US., Asia and beyond.”
The proud Aussie is currently starring in blockbuster Pan and preparing for an arena tour of his new show Broadway to Oz from November.
Dividing his time between the US and his homeland, he says he’s sick of hearing from his American mates that Australia is just too far away to visit.
Tourism is looming as Australia’s next boom industry, with the falling dollar among the factors drawing a record 6.6 million international visitors in the 12 months to June, an increase of seven per cent.
Visitors from the US increased nine per cent to a record 544,000, while Asian countries — led by cashed up Chinese and Indian visitors — make up six of our top ten growth markets.
Qantas chief Alan Joyce, who last month revealed a $1.6 billion turnaround for the airline after posting a $646 million loss in 2014, said Jackman would focus on community projects with the airline.
“Hugh represents everything that the world loves about Australians and he has used his enormous international success to promote Australia as well as highlight causes that are close to his heart,” Mr Joyce said.