Hugh Jackman is New Qantas Brand Ambassador

Hugh Jackman is promoting Australia to international tourists as the newest brand ambassador for Qantas.

hugh jackman for qantas

Qantas is banking on Jackman’s stellar international appeal to draw tourists from the huge US and Asian markets when he joins pilot and honorary Aussie John Travolta and homegrown supermodel Miranda Kerr as a celebrity ambassador for the airline brand.

As well as being the Global Ambassador for the airline, the actor is working with Qantas on community projects in Australia, which helps local people learn, work and reach their potential.

Hugh says, “I travel a lot and like all Aussies, I get a buzz whenever I see the familiar red tail and the kangaroo logo, no matter where I am in the world.

“Qantas is great airline with great people and represents the very best of our wonderful country. Qantas has always had a vital role in promoting Australia as a tourism destination and I’m looking forward to playing my part as we work together to showcase our amazing cities, landscapes and experiences in the US., Asia and beyond.”

The proud Aussie is currently starring in blockbuster Pan and preparing for an arena tour of his new show Broadway to Oz from November.

Dividing his time between the US and his homeland, he says he’s sick of hearing from his American mates that Australia is just too far away to visit.

Tourism is looming as Australia’s next boom industry, with the falling dollar among the factors drawing a record 6.6 million international visitors in the 12 months to June, an increase of seven per cent.

Visitors from the US increased nine per cent to a record 544,000, while Asian countries — led by cashed up Chinese and Indian visitors — make up six of our top ten growth markets.

Qantas chief Alan Joyce, who last month revealed a $1.6 billion turnaround for the airline after posting a $646 million loss in 2014, said Jackman would focus on community projects with the airline.

“Hugh represents everything that the world loves about Australians and he has used his enormous international success to promote Australia as well as highlight causes that are close to his heart,” Mr Joyce said.

Save

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*