A Gold-Coated Billy Zane is New KFC Celebrity Colonel

KFC has tapped Billy Zane as the brand’s latest celebrity colonel to push new Georgia Gold Honey Mustard BBQ chicken.

Billy Zane stars as KFC celebrity colonel in new TV commercial

To advertise its newest limited-time flavour, KFC has enlisted the services of actor Billy Zane, who appears in an advertising campaign completely covered in a gold coating.

Billy will appear in TV commercials and a digital marketing campaign that is being used to highlight the company’s latest limited time offer, Georgia Gold Honey Mustard BBQ chicken. The limited-time addition to KFC’s menu is expected to be available through to April.

RELATED: Macaulay Culkin Takes a Meerkat Family Road Trip in New comparethemarket TV ad

KFC Chief Marketing Officer Kevin Hochman comments, “Billy has this playful irreverence that he plays in characters on the big screen that we needed for this colonel’s personality.

“The whole idea of the campaign is, you don’t have to be a millionaire to eat like one.”

Zane follows in the footsteps of previous KFC celebrity colonels George Hamilton, Rob Riggle and Vincent Kartheiser, who appeared in recent spots for KFC’s Nashville Hot Chicken.

The rotating KFC celebrity colonel strategy has paid off from a sales and marketing standpoint. KFC has experienced nine consecutive quarters of sales growth, and people under 35 had a 45 percent increase in brand consideration for KFC from 2015 to 2016.

After Georgia Gold, the fast-food brand is planning a “huge” launch for the end of April with, of course, another new KFC celebrity colonel.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *