Celebrity Sells Complimentary ebook

Celebrity Sells offers brand managers examples, statistics, hints and advice on the use of celebrities in advertising and endorsement campaigns.

This excellent and sadly out-of-print book includes:

  • The impact of celebrities on everyday life
  • Why celebrities work for brands
  • How to choose celebrities for brands
  • How to use celebrities for brands
  • How to contact celebrities
  • How much to pay a celebrity
  • How to manage the relationship with celebrities
  • Ten successful ways of using celebrities
  • The future of celebrity

Celebrity Sells Cover


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