After Dinner Speakers: Sergio Zyman, Aldo Zilli, Alain Prost

In todays economy where everything is consumer driven marking strategies can mean the difference between success and failure. He almost sindle handedly transformed the image of Coca Cola putting it back the top of the popularity charts. He provides his audiences with a path by which to achieve success and ensures them that powerful marketing is the main way to achieve this success in a media- saturated world. He gained international respect from his actions and strategies that increased the sales of Coca Cola. The CEO of Marketing shows audiences how to create concepts which will increase sales,reach a wider group of people and increase earnings.