Celebrity Endorsement & Brand Ambassadors (READ MORE)
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Celebrity Endorsement & Brand Ambassadors (READ MORE)
If anyone ever doubted the power of celebrity, two recent stories will have changed their mind. First we heard that the fashion brand Abercrombie and Fitch is offering to pay Mike ‘The Situation’ Sorrentino and his fellow Jersey Shore cast members to stop wearing the brand on the show. (READ MORE)
Brand identity (clockwise from top left): Cheryl Cole (Elnett hairspray); George Clooney (Nespresso); Beyoncé (Diamonds fragrance); Hugh Laurie, (L’Oréal) (READ MORE)